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Digital transformation for luxury and premium brands is not a new challenge. With younger consumers rapidly becoming the largest segment of luxury buyers and with growing demand for brands to grow their direct-to-consumer offering, it’s a necessity to understand how to relate to and win over these digitally savvy consumers while not losing the craftsmanship, history and legacy of the brand.

Who we are

The need to adapt to remain relevant in this fast-changing cultural climate has been a challenge for luxury and premium brands for many years, but 2020 has supercharged the need for evolution. For brands to remain in sync with digitally savvy HNW consumers, they need to adapt their approach and deliver digital experiences that are superior to what’s already available, create more direct-to-consumer relationships, and build first party data to truly understand their audiences.
 
But the challenge remains, how do you communicate the craft and beauty of your product and provide a snippet into the world of your brand digitally?

Join us as we explore how luxury and premium brands can better meet the expectations of digitally savvy consumers by building growth platforms to deliver beautiful, next generation digital experiences.

We are Woven.
Our mission is simple. To make brands work beautifully.

We work with design conscious brands and seek long term strategic partnerships.

Some of our clients include: Princess Yachts, Williams Jet Tenders, Hopkins Homes, Durkan Homes, Pembroke, Guild Living (part of the L&G Group), Champion, HonestBrew, Hanes Brands, and Places Leisure.

Making luxury & premium 
brands work beautifully online

A creatively led brand
engagement agency.

Si has 15 years of experience leading digital transformation, brand, marketing, engagement, acquisition, & product innovation across the globe both client and agency side. From creating an award winning subscription product, to leading digital strategies for Heineken and Nestle, to launching a Pay TV platform across Asia-Pacific. Si is a digital native where audience and insight are at the heart

Si Muddell, Chief Growth Officer
Woven

Mark Bower, Executive Creative Director
Woven

Speakers

Watch our recent webinar where we heard from Walpole, Liberty, Audio-Technica and Williams Jet Tenders on how to create digital experiences for shifting consumer behaviours and the next generation of HNW customers

LEEDS
1 East Parade,
Leeds LS1 2AD.

Mark has spent over 20 years in marketing. His focus is on strategic direction and brand engagement. He’s fascinated with understanding what drives human behavior and using technology to deliver unique and compelling brand experiences.

Sarah Yule, Director of Sales and Marketing
Audio-Technica

Sarah has built her career in Sales & Marketing leadership with some of the best known brands in Music, Audio, and Consumer Electronics. Having built and run distribution, retail, marketing, sales, e-comm and sales operations teams in EMEA, APAC and Americas, she has a true global view. 

Winning Hearts & Minds

+44 7376 015248
helen.clow@wovenagency.com

MELBOURNE
Level 17, 
32 Queen Street
Melbourne VIC 3000

LONDON
15 Bishopsgate
London 
EC2N 3AR

Helen Brocklebank, Chief Executive Officer
Walpole

Helen is Chief Executive at Walpole, the industry association for the British Luxury sector, worth £48billion to the UK economy. Walpole's mission is to promote, protect and develop luxury in the UK in fashion, automotive, retail, e-commerce, wines and spirits, hospitality, jewellery and watches, small leather goods and ceramics.

Ollie Taylor, OEM Sales & Marketing Manager
Williams Jet Tenders

Ollie has worked in the marine industry for the last 12 years focusing on developing some the industries best known luxury boat brands. Ollie now heads the sales and marketing efforts for Williams, the world’s leading jet tender manufacturer and has been a client of Woven’s for the past two years.

Maddalena Deandrea, Brand & Category Manager
Liberty 

Maddalena is Brand and Category Manager at Liberty where she leads product and marketing strategy for Liberty Brand Watches and Jewellery. She has extensive international experience in the luxury industry across China, Italy and the UK with the mission of growing brand loyalty and awareness through innovative solutions.

Find out moreWatch the recording below

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